Every January, platforms publish “trend reports” designed to push their own agendas. And every year, leaders adjust strategy based on predictions that rarely match what is actually happening inside real companies.
This report is different.
It is built from:
Direct CMO survey data
Real operational challenges
Shifts in leadership behavior
Analysis across enterprise, growth stage, and high-performing marketing teams
A multi-year pattern review of how CMOs are recalibrating for the future
No recycled predictions.
No algorithm-friendly fluff.
No corporate bias.
Just clarity, truth, and strategic foresight.
